Data and propensity modelling
Targeted retention powered by insights
By providing customer data and enhancing with ‘propensity to retain’ models, you’ll have everything you need to contact the customer and build a deal based on intelligence, to help the renewal conversation.
What we provide
Detailed customer data
We supply detailed customer portfolios that include:
- Part-Exchange valuations: Understand the current value of the customer's vehicle, coupled with the settlement amount to inform upgrade offers.
- Agreement timelines: Track how long each customer has left on their finance agreement, enabling proactive outreach.
Integrated campaign support
We can support your outreach efforts with:
- Targeted campaign lists: Filtered by likelihood to renew, agreement status, and vehicle type.
- Dealer training: Equip your team with the knowledge to interpret data and act on insights effectively.
Why it matters
- Improved retention rates: Engage customers before they begin exploring other options.
- Boost used vehicle sales: Use part-exchange data to drive upgrade conversations and stock turnover.
- Enhanced customer experience: Personalised, timely contact builds trust and loyalty.
What is Propensity Modelling?
Propensity modelling uses predictive analytics to determine the optimal moment to contact a customer for renewal or upgrade. By analysing behavioural patterns, agreement timelines and vehicle preferences, we help you engage customers when they’re most likely to respond positively, maximising conversion and minimising churn.
Let’s make data work for you
Are you partnered with us?
Contact your Account Manager to request a demo.