Great customer experiences happen when dealers are given the best tools and advice to deliver the right service. Your dedicated Black Horse Account Manager can help you do just that. Supported by qualified, experienced Black Horse teams from across the business, they take the time to really understand your business – and the needs of your customers.

To help you develop your business, they can also provide access to tools such as:

  • LetsULearn Premium – online training systems covering a variety of different modules for you and your team. These can help you develop your finance knowledge as well as more general business and sales skills. Read more about LetsULearn
  • Hot Prospects – A tool highlighting those customers who are approaching the end of their agreement.  This enables you to proactively speak to these customers about the range of products that you offer.
  • Product guides – online guides to help your customers clearly understand their finance options and help them make an informed decision. It’s a vital way of showing customers you’re putting their needs at the centre of every transaction.

    Open motorcycle product guide (PDF, 6.1MB) 

Our relationship focus

We’re committed to giving you a dedicated contact as your Account Manager. It means you know exactly who to speak to discuss:

  • Finance products available
  • Provision of training to your staff
  • More complex requests

The benefits of experienced support

Recruited for their customer service expertise, our Account Managers are trained in all aspects of finance, customer experience delivery, digital dealer tools and the latest FCA regulations.

They also pass the Specialist Automotive Finance test. This covers a variety of topics, from understanding Hire Purchase through to recognising money laundering, to help them to understand all aspects of the finance model.

Ensuring a customer first focus

The BH Bikes team have  enhanced their Dealer Review Process which you will start to see your Account Manager put in practice throughout 2018.

There will be many benefits to you and your sales team, to make business improvements and to ensure best practise, as follows;

  • A review of Campaign Performance and the level of support required
  • Improved Retention – using Blackhorse Leads and training
  • A review of Costed and Overall Volumes to identify ways to improve
  • ‘Used Finance’ Penetration feedback and insight
  • A review of the CONC dashboard to provide insight to help understand CONC compliance
  • Regular reviews of your Point of Sale needs

Our Account Managers can also help you to understand how to comply with FCA requirements.
It can help you to make sure you always put the customer’s best interests first.  After all, satisfied customers are happy customers, and are more likely to be loyal to your dealership.

Group-wide support

Our position within Lloyds Banking Group allows your Account Manager to share a wide range of essential information and insights. This can cover topics such as consumer needs and economic forces, helping you to respond to changing market trends.

Working with your dedicated Account Manager, you can build a partnership with someone who has the knowledge, commitment and drive to help you build your business.

They’re with you, whenever you need them, using their experience to add real value as part of your team.


Service counts

  • 75% of dealers are extremely satisfied with their Black Horse Account Manager
  • 96% of standard decisions made within one hour
  • 95% of responses ‘right first time’

*All service statistics relate to 2017 business performance.