One thing we’ve all got used to during the COVID-19 crisis is buying more over the internet. It’s no surprise that online spending on items like groceries and fashion has increased.  But so too have purchases in categories such as cars, caravans, Powered Two Wheelers (PTWs) and even houses, which most people would never usually dream of buying without 'trying for size'.  

​​​​​​​​​​​​​​Giving customers more freedom, giving dealerships more customers 

While past surveys have suggested an underlying demand for a fully digital buying journey in the motor trade, COVID-19 has rapidly normalised online sales, which may otherwise have taken years to evolve.  According to a recent Auto Trader survey, 15% of  consumers are still uncomfortable about visiting a showroom^[1].  Realistically, the only way to reach these buyers is with a fully digital, contact-free service. 

At the start of the pandemic, when customers needed a way to sign credit agreements remotely, we launched an enhanced version of our popular online finance tool SignIt Anywhere. By eliminating the need for face-to-face meetings to complete a sale, this service has made it possible for dealers to offer a truly contactless customer journey. 
​​​​​​​
Customers agree their financing option via a secure online portal* and receive their vehicle by click and collect or a delivery service. True, it may not have the human touch of face-to-face sales. But what the digital sales journey lacks in personality it certainly makes up for in convenience.